Ifedayo Durosinmi-Etti is a sales and marketing expert with over 10 years of management and leadership experience working in the fashion, marketing and manufacturing Industries. She holds a first degree in Biochemistry and an MBA in Global Business.
Prior to moving back to Nigeria in 2012, she worked with Arcadia Group Plc, a British multinational retailing company headquartered in London and Aspire Acquisitions. She later joined Nigerian Breweries (Heineken Operating Company in Nigeria) as a Young African Talent (YAT) and transitioned to their Corporate Communications Department as Corporate Social Responsibility and Sustainability Support Manager where she successfully managed various corporate social responsibility and sustainability projects. Ifedayo is also an associate member of the Advertising Practitioners Council of Nigeria (APCON).
With her passion for women and children, she launched Parliamo Bambini and Philos and Zoe, startups disrupting the baby and child industry through locally manufactured furniture and clothing for children with the aim of reducing poverty, empowering our youth and promoting access to quality education in Nigeria and Africa.
In 2016, Parliamo Bambini was selected as one of the companies whose idea can transform Africa by the Tony Elumelu Foundation and she is currently one of the Alumni Hub Leads for the South West region of Nigeria under the Foundation. Parliamo Bambini is also a beneficiary of the Variant Adisory and Winner of the Jumia Super Startup Competition. In 2017, she received an award from Vivian Fowler College for Girls, one of Nigeria’s best secondary schools in recognition of her contribution to women empowerment. She was also selected as a Global Shaper of the World Economic Forum.
Under the Global Shapers Community, she is the Project Lead for Startup Dome, a project launched to bridge the gender gap through socio economic empowerment of women in Nigeria. She was also selected as a mentor on a program launched by the United States Government, Young African Leaderships Initiative (YALI). In March 2018, she was invited to Harvard University to serve as a panelist during their African Development Conference to discuss the role of women in democracy and how it impacts on business in Africa.